Bach Flower Advice

Privacy& Cookie Policy

Last modified on 15/12/2015

1.         General Terms 

Ser Feliz BVBA with headquarters at Gullegemsesteenweg 131, 8501 Bissegem - Belgium, registered at the “KruispuntbankOndernemingen” by number (BE0898624232) is responsible for the processing of your personal data on the website

Ser Feliz as a Belgian company, applies the “law of December 8, 1992 on Privacy Protection in relation to the Processing of Personal Data” as modified by the “law of December 11, 1998” and by the “law of June 13, 2005 on electronic communications”.

Ser Feliz takes responsibility for the processing of your personal data. A notification has been made to the Commission for the protection of privacy with regard to the processing of your personal data, as required by the Law.

2.         Collected personal data

2.1.      Data that you communicate to us

On the Registration Form on the Website: e-mail, name, first name

During the ordering process: e-mail, name, first name, address, billing data

2.2.      Data that are automatically collected

Certain data will be collected through cookies: see below for our cookie policy.

Some data can also be collected without being stored in cookies. These data may only be consulted by SerFeliz and only during the visit of the Website. They are: 1°) address TCP/IP 2°) the type and version of your navigation system 3°) the last window opened on internet.

3.         Purposes of the processing of data

3.1.      General purposes

The personal data are collected to:

3.2.      Direct marketing and communication to third parties

Your personal data stay strictly confidential and may not be communicated to third parties or be used for direct marketing purposes, other than Ser Feliz.

3.3.      Serious violations

Ser Feliz will be able to communicate your data at the request of the Justice in case of serious violations of the rules of conduct. 

4.         Duration of the conservation of the data

All the personal data are held as long as necessary for providing the Services by Ser Feliz.

5.         Right to access and rectify

You have the right to consult free of charge your personal data at any time, to rectify or modify them, by sending an email to the address tom at or by letter to the address in article 1of this Privacy Policy, providing in attachment a copy of your passport.

You are entirely free whether or not you communicate your personal data to Ser Feliz. However, you must be aware that some services may be refused if you do not complete your personal data on the Registration Form and that you are the only one liable for the correctness of the data that you communicate to Ser Feliz.

6.         Right to object

You may exercise your right to object within the framework of the processing of your personal data if you consider that serious and legitimate reasons exist to do so, by sending an email to the address tom at However, you cannot object against the processing of your personal data if this processing is essential to the fulfilment of the contractual obligations.

7.         Security and confidentiality

Ser Feliz has developed technically and organizationally appropriate security measures in order to avoid the destruction, loss, forgery, modification, forbidden access and mistaken communication to third parties as well as every other unauthorized processing of the collected personal data.

Ser Feliz may never be held liable for any direct or indirect damage that results from a wrong or illegal handling of the personal data by a third party.

Ser Feliz warns you that the Website can include links, hyperlinks or references to other websites, that are not controlled or managed by Ser Feliz and to which this Privacy Policy does not apply. Ser Feliz is not liable for the content of these websites, or for the offers, products and services offered by those. Ser Feliz advises you to carefully read the Privacy Policy of every website that you visit, given that these rules can differ from the present Privacy Policy.


8.           Cookies


8.1.         Information on our use of Cookies

Our website uses Cookies and similar technologies to distinguish your preferences from those of the other users of our Website. This allows us to offer you a better experience when you visit our Website and to optimize our Website in the meantime.

Cookies and similar technologies do not allow us to systematically collect data that enable us to identify the users of our Website. They only allow us to approve the operation of our Website, to understand the interests of our users and to measure the effectiveness of the content of our Website.

As a result of recent amendments of the law, all Websites focusing on certain parts of the European Union are obligated to ask for your permission in order to use or save cookies and similar technologies on your computer or mobile devices. This cookie policy clearly and completely informs you about the cookies we use and their purpose. Please read our Privacy Policy in order to take note of the Privacy rules applicable to the Website.

For further information about this Cookie Policy you can contact us at tom at

8.2.       What is a cookie?

A “cookie” is a small text file that is sent from the server of SerFeliz and is stored on your computer’s hard drive. This way we can remember your preferences when visiting our Website.

The information registered by these cookies may only be read by SerFeliz and only during the visit of the Website. You can refuse the use of these cookies by modifying the navigation configuration settings.

8.3.        Kind of cookies

 Cookies can be subdivided based on their offspring, function and durability.


8.4.       Your permission

By using our Website, you accept the use of cookies. In order to make optimal use of our Website, you need to accept the cookies, which you can do through your browser.

You can block Cookies by activating your browser settings which allows you to refuse the cookies. The rejection of these cookies may have the effect of not allowing you to use some functionalities on the Website. Carefully read this Cookie Policy for more information.

If at any moment you want to revoke your permission, you have to remove your cookies through your browser settings.  To find out more about removing or blocking cookies, we find this website quite helpful:

8.5.      Changing your browser settings

We would like to point out that Web browsers allow you to change your cookie settings. These settings can generally be found in the menu ‘Options’ or ‘Preferences’ of your web browser. In order to understand these settings better, the following links can be useful. In case you need additional information, you can consult the ‘Help’ function in your web browser.

8.6.       More information on cookies

Information on cookies

You can find useful information on cookies:

Internet Advertising Bureau

The association for digital marketers drafted a guide on online behavioural advertising and online privacy that you can find on:

8.7.      Which cookies do we us on

Functional cookies

NAME: Bach flower advice advice cookie
PURPOSE: Tracks whether people have seen the advice pop-up at the bottom on the website. This cookie is only created if people deliberately close the pop-up.
VALID: 1 year

PURPOSE: Used to save the current session of the visitor.
VALID : Session

Google Analytics

These cookies make sure that there can be given an idea about the number of visitors and the origin of these visitors. That way we can improve our website.

NAME: _utma
PURPOSE: Google Analytics tracking cookie
VALID : 2 years

NAME: _utmb
PURPOSE: Google Analytics tracking cookie
VALID : 30 minutes

NAME: _utmc
PURPOSE: Google Analytics tracking cookie
VALID : Session

NAME: _utmz
PURPOSE: Google Analytics tracking cookie
VALID : 6 months

NAME: _utmt
PURPOSE: Google Analytics tracking cookie
VALID : 10 minutes

NAME: _ga
PURPOSE: Google Analytics tracking cookie
VALID : 2 years

NAME: _gat
PURPOSE: Google Analytics tracking cookie
VALID : 10 minutes


These cookies allow services of Google to be tailored to the user. It also ensures that you can give a page or site a Google '+1'.

PURPOSE: These cookies store the preferences of a user.
VALID : 1 month to 2 year


These cookies track the products and information you are viewing on the website so you get to see personalized offers.

NAME: id
PURPOSE: This cookie is set by DoubleClick / Google and keeps track of what products and pages you view.
VALID: 2 years

NAME: _drt_
PURPOSE: This cookie is set by DoubleClick / Google and keeps track of what products and pages you view.
VALID: 12 hours

Optimizely cookies

These cookies are used to measure how visitors use the website. We use this data to optimize the site to improve the user experience.

NAME: optimizelyEndUserId
PURPOSE: This cookie is a unique user ID by Optimizely posted
VALID: 10 years

NAME: optimizelyBuckets
PURPOSE: Used to store the page variants assigned to a user for A/B performance testing, to ensure the user gets a consistent experience. Posted by Optimizely
VALID: 10 years

NAME: optimizelySegments
PURPOSE: Stores JSON of the user's audience and dimension information (e.g., browser, campaign, mobile, source type, custom dimensions). Posted by Optimizely.
VALID: 10 years

NAME: optimizelyCustomEvents
PURPOSE: Saves the last 10 custom events that a user has triggered. Posted by Optimizely.
VALID: 10 years

NAME: optimizelyRedirect
PURPOSE: Saves the URL of a referring page from which a user has been redirected. This prevents infinite loops. Posted by Optimizely.
VALID: 5 seconds

NAME: optimizelyPendingLogEvents
PURPOSE: Saves the user activities which take place on the website. Posted by Optimizely.
VALID: 10 years

AddToAny cookies

This website uses the platform AddToAny to allow visitors to share pages via social media.

For cookies set by third parties (Google Analytics) we kindly refer you to the statements set forth by these parties on their respective websites. Beware, we do not have any influence on the content of these statements nor on the content of the cookies of these third parties.

9.         Applicable law and jurisdiction clause

This Privacy Policy is managed, interpreted and executed in accordance with the Belgian law that exclusively applies to every potential dispute.

The courts of Belgium are exclusively competent for any kind of disagreement that could arise from the interpretation or execution of the present Privacy Policy.


10.       Agreement

By using the Website, you agree to all the clauses of the present Privacy Policy and agree to the statement by which SerFeliz collects your personal data and process them in accordance with this Privacy Policy.

Bach Flowers are not medicinal but harmless plant extracts which are used to support health.

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